A new global esports advisory firm called Electronic Sports Group has been launched by Major League Gaming co-founder Mike Sepso in combination with NBA executive Bobby Sharma. The focus of the Electronic Sports Group will be to work on the business aspects of esports. Working with Advertising, finance, as well as media and sports companies to build strategies for investment are among the focuses for the new company.
“The biggest hurdle for esports to overcome in 2019 is to attract meaningful investment from brands,” Sepso explained to GamesIndustry.biz when asked about the role of his new company, ESG in helping the esports industry grow. “The challenge is authentically connecting brands with a large, global audience. A key challenge for rights holders and brands is a level of comfort and understanding. ESG hopes to be a key participant in bridging that divide.